Director of Marketing
Reporting directly to the Executive Director and CEO, the Director of Marketing is chiefly responsible for the realization of Remai Modern’s brand, marketing, communication, guest experience and retail operations and supports the development and implementation of marketing and communication tactics for local and global audiences.
TERM: Temporary full-time for approximately one year
1. Executes the strategic marketing direction, brand strategy, communication and public relations strategies for the museum.
2. Delivers on the strategic vision by developing and implementing business development plans that meet annual revenue generation targets from product development and sales, admissions, rentals, memberships, events, value-added services and new ventures.
3. Conducts market research to inform the Museum’s marketing, communications and public relations strategies.
4. Responsible for managing and growing the customer base including setting direction for and evaluating the overall customer experience.
5. Manages the customer service area including overall visitor experience, reception services, way-finding and information delivery.
6. Ensures brand alignment and editorial direction on all gallery materials including, design, production and distribution.
7. Oversees the visual identity, providing direction for graphics standards, branding guidelines and marketing collateral.
8. Supports the strategic direction of Remai Modern through the marketing of development and fundraising programs and events.
9. Cultivates and builds relationships with members of the media and press and directs Communications staff in building media interest in the gallery. Ensures regular contact with target media and timely and appropriate responses to media requests.
10. Assists with preparation of media/press briefings, speeches, presentations and talking points for the CEO, members of the Board and Campaign Committee and the senior staff team.
11. Manages the relationship, contracts and deliverables from consulting firms on marketing, branding, advertising, media, and public relations.
12. Prepares the Marketing and Communications Department’s revenue and expense budgets, monitors progress and reports.
13. Recruits, directs, supervises, trains, develops and evaluates the performance of assigned staff.
14. Performs other related duties as assigned.
• University Degree in marketing, commerce, business, journalism or public relations.
• Seven to nine years’ progressively responsible experience in design and execution of marketing with a minimum of 3 years’ experience at the senior leadership level.
• Strong familiarity with and passion for the arts and tourism sectors combined with knowledge of public sector and non-profit organizational operations.
• Proven competency in business development combined with current knowledge of marketing and social media trends.
• Demonstrated ability in overseeing the design and production of print and web-based materials and publications.
• Demonstrated ability in analyzing sales patterns and research to inform decision-making.
• Demonstrated ability to build and foster effective relationships with assigned staff, trustees, volunteers, artists, donors and sponsors.
• Demonstrated ability to direct and support staff in achieving desired results.
• Ability to establish and maintain effective working relationships with staff.
• Demonstrated ability to express ideas and concepts effectively, orally and writing, including the ability to prepare and present oral and written and audio-visual reports of a specialized nature and the ability to create a persuasive case to garner support for key programs and projects.
• Ability to maintain a high level of professionalism, discretion, and confidentiality.
• Demonstrated organizational planning skills
• Demonstrated skill in the use of a computer using the Microsoft Office Suite and related marketing systems. HOURS OF WORK: Evening and weekend work may be involved. SALARY: $97,044.24 to $114,026.64 per annum (2016 rates) CLOSING DATE: Wednesday, January 3, 2018
Accountability – Takes personal ownership and responsibility for the quality and timeliness of work commitments and departmental commitments to achieve results. Follows City of Saskatoon guidelines, standards, regulations and principles. Demonstrates reliability and integrity on a daily basis.
Adaptability – Adapts and responds to new and changing conditions, priorities, technologies and requirements. Embraces change while developing innovative and creative solutions to emerging issues and opportunities. Applies versatility, reasoning and innovativeness in the face of change.
Collaboration – Demonstrates flexibility in new and changing situations. Works cooperatively and effectively with others to reach a common goal. Gets others excited about and committed to furthering the corporation’s objectives. Participates actively in group activities and fosters a collaborative work environment.
Embraces Diversity – Is sensitive to cultural and other differences in others and responds accordingly.
Effective Communication – Expresses and transmits information with consistency and clarity to a variety of audiences (citizens, colleagues, management). Is an active listener and engages the audience to ensure the message is delivered and understood. Creates a positive first impression with confidence and respect.
Service Orientation – Gives superior service to internal and external customers (citizens, City Councillors, stakeholders, management and colleagues), with a focus on meeting citizen’s needs. Builds value in the work conducted and in results achieved.
Engagement – Mobilizing employees, citizens, and partners. Demonstrated ability to lead, motivate, empower and mobilize individuals and groups to work toward a shared purpose in the best interests of the organization and the City of Saskatoon. Builds and maintains high level of credibility with staff, partners and/or citizens.
Pragmatic Decision Maker – Recognizes priorities and changing approaches. Shows common sense and intuitive judgment abilities to analyze and synthesize a wide array of subjective and objective information to recommend appropriate short term and long term direction and goals for their department or division.
Turning Strategy into Action – Analyzes and interprets the strategic organizational direction, has a firm understanding of the vision, mission, values and objectives of the workplace, applies these to develop responsibilities, tasks, goals and implement initiatives that align with long term plans and growth. Reflects on past experience, organizational practices and processes in order to determine the correct course of action.
Team Building – Understands and applies concepts and techniques to build and support effective work teams. Sets the tone and standards for team behaviors.
Political Acumen – Politically astute and sensitive to City Council's issues. Maintains and develops relationships inside and outside of the organization to ensure best practices and enhance general knowledge.
Innovation Management – Has good judgment about which creative ideas and suggestions will work and how to operationalize them. Is deliberate in encouraging the creative process in others.
HOURS OF WORK: Evening and weekend work may be involved.
SALARY: $97,044.24 to $114,026.64 per annum (2016 rates)
CLOSING DATE: Wednesday, January 3, 2018
Apply through City of Saskatoon Website